Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Panama City, one to one, remotely and in Eastern Standard Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Panama City, Panama, one to one, remotely and in Eastern Standard Time (UTC-5). In Panama City, I price January to Carnival as the peak and September to December as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Panama City
1-on-1
Directly with Alaa, no account-manager layer
Eastern Standard Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Panama City: Canal and business travel; Bocas del Toro and San Blas islands; Carnival; Retiree and long-stay demand. Guests I price for: Business travellers midweek, North American leisure guests on 4 to 7 night stays. Where I start: Dry-season premiums, corporate midweek rates, and monthly long-stay cards.
Panama City sells mostly through Airbnb, Booking.com and Vrbo. My background is five-star hotel revenue, so for Panama City hotels I work on corporate rate negotiation, convention and banking demand midweek, weekend leisure packages and a comp set chosen by district, whether that is Casco Viejo, Obarrio or Costa del Este.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Panama City.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Panama City and Bocas del Toro serve different guests. The city has canal, banking and business travel plus retirees, while Bocas and San Blas sell island holidays. Dry season and Carnival are the peaks. Many long-stay guests are testing Panama before moving there, so furnished homes with good internet and building amenities can command strong monthly rates.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Dry season fills both the city and the islands, so I hold firm rates on Bocas homes near the San Blas and island boat routes, and lift city weekends while business demand stays strong midweek.
Many city residents head to Las Tablas and the interior, so I price Panama City carefully and push premiums harder for Bocas del Toro homes and party-friendly listings.
The tail of dry season and Semana Santa keep leisure demand healthy, so I hold weekly rates on the islands and keep city weekday rates aimed at business visitors.
Rains begin, but conventions and business travel continue, so I protect weekday city rates and offer monthly terms to retirees and people testing a move to Panama.
The wettest months need a floor and flexible terms, then I raise rates around the November patriotic holidays and again for Christmas visitors from abroad.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Set weekday business rates in Panama City.
Build monthly rates for retirees and long stays.
Price Bocas del Toro homes for dry season.
Add Carnival weeks.
Lower September to November floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Panama City sells mostly through Airbnb, Booking.com and Vrbo. March to April: The tail of dry season and Semana Santa keep leisure demand healthy, so I hold weekly rates on the islands and keep city weekday rates aimed at business visitors. For Google Hotel Ads optimization in Panama City, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Panama City: December to April dry season and Carnival. Carnival week: Many city residents head to Las Tablas and the interior, so I price Panama City carefully and push premiums harder for Bocas del Toro homes and party-friendly listings. March to April: The tail of dry season and Semana Santa keep leisure demand healthy, so I hold weekly rates on the islands and keep city weekday rates aimed at business visitors.
Business travellers midweek, North American leisure guests on 4 to 7 night stays. Demand is driven by Canal and business travel and Bocas del Toro and San Blas islands. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Panama City.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Panama City the property is in. Casco Viejo: The restored old quarter with rooftop bars and boutique hotels; I price weekends higher for leisure guests and compete with boutique hotel rates rather than tower apartments. Punta Pacífica and Costa del Este and Isla Colón, Bocas del Toro get their own treatment.
Set weekday business rates in Panama City. Next: price Bocas del Toro homes for dry season. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Panama City traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the Bocas del Toro home explains boat transfers, water and power clearly, because island guests price their trip around logistics and poor information leads to cancellations.
For Google Hotel Ads optimization in Panama City, this is how I would approach it. My background is five-star hotel revenue, so for Panama City hotels I work on corporate rate negotiation, convention and banking demand midweek, weekend leisure packages and a comp set chosen by district, whether that is Casco Viejo, Obarrio or Costa del Este. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Panama City and work remotely in Eastern Standard Time (UTC-5). Locally, that shows up in decisions like this: build monthly rates for retirees and long stays.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Panama City I would start from January to Carnival: Dry season fills both the city and the islands, so I hold firm rates on Bocas homes near the San Blas and island boat routes, and lift city weekends while business demand stays strong midweek. To start, open the chat or email me with your property type and size in Panama City.
Yes. Google Hotel Ads Expert in Panama City is delivered remotely and scheduled in Eastern Standard Time (UTC-5), and 100+ properties in and around Panama City have been optimized, including in areas such as Casco Viejo. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Panama City.
Results depend on the property, the starting point and the season, so I do not promise a number. In Panama City the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price Bocas del Toro homes for dry season. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Panama City, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Panama City, or read the general page for google hotel ads optimization.
If you also run properties outside Panama City, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Panama City and what you need. I reply in Eastern Standard Time, confirm the scope and the price, and start only when you say so.
