Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Prague: Christmas markets and New Year's Eve; Prague Spring festival; Stag and hen groups; Conference season. Guests I price for: European city-breakers and groups on 2 to 4 night stays in Old Town, Vinohrady and Žižkov. Where I start: Group-size and weekend premiums, New Year's Eve minimums, and winter floors that hold rate rather than chase occupancy.
Prague sells mostly through Airbnb, Booking.com and Vrbo. For Prague hotels I draw on my five-star chain background to balance congress and corporate demand with leisure groups, set fences around Advent and New Year, and choose a comp set by district and guest type, since Malá Strana and Karlín serve very different travellers.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Prague.