Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Prescott: The World's Oldest Rodeo over July 4; The Verde Valley wine trail through Cottonwood and Jerome; Summer cool escape from Phoenix; Whiskey Row and Courthouse Square events. Guests I price for: Phoenix and Tucson couples and families on 2 to 4 night summer and wine-weekend stays near Whiskey Row, Cottonwood and historic Jerome. Where I start: Summer Phoenix-escape demand and rodeo-week premiums, weekend wine-country minimums, and midweek floors that hold occupancy through the mild shoulder seasons.
Prescott sells mostly through Airbnb, Vrbo and Booking.com. For hosts here I set up PriceLabs or Wheelhouse with summer weekend premiums, rodeo week pricing, wine weekend minimums and winter floors. Airbnb, Vrbo and Booking.com stay aligned, so a Phoenix family comparing the same home across sites sees one consistent total.
The service in general is described on my other ota optimization page; this page covers how I apply it in Prescott.