Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Prescott. Prescott and the Verde Valley are summer escapes for Phoenix and Tucson. When the desert heats up, guests drive up for cooler weekends, and the World's Oldest Rodeo over July 4th is the top event. Wine trails in Cottonwood and Jerome add weekend demand.
For a Prescott or Verde Valley owner, I review how the home competes for Phoenix summer escapes, rodeo week and wine weekends, check the local permit picture, and build a year calendar with clear premiums and floors. You get a plan that respects the mild shoulders instead of treating them as dead time.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Prescott.