Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Reims: Champagne house cellar tours; Reims Cathedral; the Avenue de Champagne in Epernay; the vendanges grape harvest. Guests I price for: wine tourists and couples on 2 to 3 night stays in central Reims and along Epernay's Avenue de Champagne. Where I start: harvest-season and festive premiums around the Champagne houses, fast TGV weekend demand from Paris, and French registration for the vineyard villages.
Reims sells mostly through Airbnb, Booking.com and Vrbo. With a decade spent in five-star hotels before I moved into consulting, I help Reims and Epernay hotels balance wine trade, coach tours and leisure couples, set fences for harvest and December, and choose competitors by proximity to the Champagne houses rather than by city averages.
The service in general is described on my expedia optimization page; this page covers how I apply it in Reims.