Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Reykjavík: Midnight-sun summer travel; Northern Lights and winter tours; Iceland Airwaves in November; Stopover programmes via Keflavík. Guests I price for: North American and European travellers on 3 to 5 night stays before Ring Road or Golden Circle trips. Where I start: Two seasonal peaks with shoulder floors, stopover-length pricing, and the 90-day home-sharing limit.
Reykjavík sells mostly through Airbnb and Booking.com. With my background in five-star hotels I help Reykjavík hotels manage stopover traffic, tour groups and seasonal pricing. I focus on balancing early-booking tour operators who contract rooms a year out with late online demand, on day-use and early arrival rates for transatlantic flights, and on pricing the summer and aurora peaks separately.
The service in general is described on my expedia optimization page; this page covers how I apply it in Reykjavík.