An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Reykjavík: Midnight-sun summer travel; Northern Lights and winter tours; Iceland Airwaves in November; Stopover programmes via Keflavík. Guests I price for: North American and European travellers on 3 to 5 night stays before Ring Road or Golden Circle trips. Where I start: Two seasonal peaks with shoulder floors, stopover-length pricing, and the 90-day home-sharing limit.
In PriceLabs or Wheelhouse I load summer and winter seasons, Airwaves, Pride, Culture Night and New Year's Eve as events and set short stays for travellers. Airbnb and Booking.com then follow the same rules, so the property fills both peaks without long gaps.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Reykjavík.