Win placement on Expedia Group, across Hotels.com and Orbitz too.I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit. I work with hotels, resorts and serviced apartments in Florence, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Expedia optimization for hotels for hotels, resorts and serviced apartments in Florence, Italy, one to one, remotely and in Central European Time (UTC+1). In Florence, I price April to June and September to October as the peak and February to March as the quiet time, and I build the work around that calendar. Expedia optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Florence
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Florence: Pitti Uomo; Spring and autumn cultural tourism; Tuscan villa and wedding season; Chianti wine harvest. Guests I price for: North American and European couples on 3 to 5 night city stays, families and wedding groups on weekly villa stays. Where I start: City-centre pricing within Florence's new-registration limits, villa weekly pricing in Chianti and Val d'Orcia, and shoulder-season floors.
Florence sells mostly through Airbnb, Booking.com and Vrbo. With my background in five-star hotels I help Florence and Tuscany hotels manage Pitti demand, wedding blocks, American tour series and leisure couples. I focus on how much inventory to release to groups in May, June and September, and how to price August in the city when the heat keeps many travellers away.
The service in general is described on my expedia optimization page; this page covers how I apply it in Florence.
Expedia scores completeness and quality. I bring the content score up, write room descriptions that sell and align facts with your other channels.
I order the gallery for the search card and the property page, and flag the shots that are losing you clicks.
Expedia rewards competitive, well-structured rates. I set rate plans, member-only pricing and promotions, and judge whether Accelerator or TravelAds earns its cost.
Guest scores and response behaviour affect placement. I set up review requests and responses, and fix the operational causes behind low scores.
“Florence and Tuscany are two strategies. In the historic centre, new short-term rentals are restricted, so existing registered flats are scarce and valuable. In Chianti and Val d'Orcia, villas sell weekly stays to families and wedding groups. Pitti Uomo adds January and June peaks in the city.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Pitti Uomo and Pitti Bimbo bring buyers and press to the city; I price those weeks at the top for central flats and keep villas closed or on long stays.
The city is quiet and villas rest, so I lower city floors for art lovers and students and target long stays rather than chasing short bookings.
Easter, spring art tourism, Pitti Uomo in June and the Calcio Storico on San Giovanni make this the city's best period; villas open for weddings.
City heat softens demand, while villas in Chianti and the Val d'Orcia run full weekly stays; I lower city rates and protect villa weeks.
The grape harvest, weddings and autumn art tourism keep both city and countryside strong; I price weekends firmly and keep villas on weekly stays.
Christmas markets and shopping trips bring visitors to the city, so I price December weekends firmly and keep November rates realistic.
Expedia sells your inventory across several brands, and most of them read the same Partner Central data. That is why I do the setup carefully once: a complete profile and a sound rate structure improve placement across the group, and the promotions you choose decide how much of that visibility you pay for.
Price Pitti Uomo weeks in January and June as premiums for city flats.
Price April to June and September to October as main seasons.
Run Tuscan villas on weekly stays with fixed changeover days.
Add wedding weekends and harvest weeks for villas.
Display the CIN code and follow local check-in rules.
A new Expedia listing
You have just connected Expedia and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Expedia.
Commission without much return
You pay Expedia commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Expedia and others were never finished, and nobody owns the standard.
Send me the Expedia listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Expedia: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Expedia account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Expedia and adjust what the numbers say to adjust.
I quote Expedia optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Expedia optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Expedia | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
For Expedia optimization for hotels in Florence, i optimize Expedia alongside your other channels and check parity, so added reach never creates a conflict. Florence sells mostly through Airbnb, Booking.com and Vrbo. September to October: The grape harvest, weddings and autumn art tourism keep both city and countryside strong; I price weekends firmly and keep villas on weekly stays.
Busiest in Florence: April to June and September to October, with Easter and Pitti Uomo in January and June. January: Pitti Uomo and Pitti Bimbo bring buyers and press to the city; I price those weeks at the top for central flats and keep villas closed or on long stays. April to June: Easter, spring art tourism, Pitti Uomo in June and the Calcio Storico on San Giovanni make this the city's best period; villas open for weddings. For Expedia optimization for hotels, on Expedia, I line up promotions, rate plans and content with these windows so visibility peaks when demand does.
For Expedia optimization for hotels, i write content and photo order on Expedia for the guests who actually search for Florence. North American and European couples on 3 to 5 night city stays, families and wedding groups on weekly villa stays. Demand is driven by Spring and autumn cultural tourism and Tuscan villa and wedding season.
Oltrarno and Santo Spirito: Artisans, restaurants and a local feel attract couples and repeat visitors; I price for longer stays and steady value. Chianti and Val d'Orcia get their own treatment. For Expedia optimization for hotels, i write location content, photos and amenity highlights on Expedia around the specific part of Florence the property is in.
For Expedia optimization for hotels, the first changes on Expedia are content completeness and the cover photo, because those decide whether a Florence traveler clicks. Run Tuscan villas on weekly stays with fixed changeover days. Next: display the CIN code and follow local check-in rules.
Whether Tuscan villas offer air conditioning, a fenced pool and clear event permissions, because wedding planners and summer families choose on those features first. For Expedia optimization for hotels, i check this on Expedia first, because it decides whether the listing is allowed to rank at all.
For Expedia optimization for hotels in Florence, this is how I would approach it. I focus on how much inventory to release to groups in May, June and September, and how to price August in the city when the heat keeps many travellers away. With my background in five-star hotels I help Florence and Tuscany hotels manage Pitti demand, wedding blocks, American tour series and leisure couples. We start in the chat, and I confirm the scope and the price before any work begins.
For Expedia optimization for hotels, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Florence and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: add wedding weekends and harvest weeks for villas.
Expedia optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Expedia optimization for hotels is the same in every market, but the plan is not: in Florence I would start from January: Pitti Uomo and Pitti Bimbo bring buyers and press to the city; I price those weeks at the top for central flats and keep villas closed or on long stays. To start, open the chat or email me with your property type and size in Florence.
Yes. Expedia Optimization Expert for Hotels in Florence is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Florence have been optimized, including in areas such as Oltrarno and Santo Spirito. I implement it live on Zoom in your Expedia extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Florence.
Results depend on the property, the starting point and the season, so I do not promise a number. In Florence the first gains from Expedia optimization for hotels usually come from the change with the clearest local signal: display the CIN code and follow local check-in rules. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Florence, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Florence, or read the general page for expedia optimization.
If you also run properties outside Florence, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Florence and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
