Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Mallorca: Summer beach and villa season; Cycling training camps in spring; German and British holiday calendars; Palma city breaks and sailing. Guests I price for: German, British and Scandinavian families on 7 to 14 night villa stays, cyclists in spring. Where I start: Weekly villa pricing with fixed turnover days, shoulder-season cycling demand, and ETV licence compliance.
Mallorca sells mostly through Airbnb, Booking.com, Vrbo and FeWo-direkt. For Mallorca hotels, my years in five-star chains help with balancing tour-operator contracts from Germany and the UK against direct bookings, pricing cycling packages for the spring, and choosing a comp set by resort area rather than for the island as a whole.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Mallorca.