Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Santa Barbara: Old Spanish Days Fiesta; Santa Ynez wine country; UCSB calendar; Pismo and Morro Bay beach season. Guests I price for: Southern California weekenders and families on 2 to 4 night stays. Where I start: Summer and event premiums, weekend minimums, and strict city STR ordinance compliance.
Santa Barbara sells mostly through Airbnb, Vrbo and Booking.com. I configure PriceLabs or Wheelhouse with Fiesta, graduations and film festival dates, summer minimums and wine-country weekends. Where rules allow only longer stays, I build monthly pricing instead, and Airbnb, Vrbo and Booking.com follow the same plan, so a Fiesta weekend never sells cheaper on one channel.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Santa Barbara.