Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Santa Barbara: Old Spanish Days Fiesta; Santa Ynez wine country; UCSB calendar; Pismo and Morro Bay beach season. Guests I price for: Southern California weekenders and families on 2 to 4 night stays. Where I start: Summer and event premiums, weekend minimums, and strict city STR ordinance compliance.
Santa Barbara hotels compete on location, views and experience more than on price. With my five-star hotel background I help with luxury rate strategy, wedding and event group pricing, and a comp set divided between the waterfront, downtown, Montecito and Goleta.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Santa Barbara.