Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Daytona Beach. Daytona and the Space Coast have three demand streams: motorsport and bike weeks, cruise passengers at Port Canaveral and rocket launches. Daytona 500 week and Bike Week can be priced a year ahead, cruise days need one-night stays, and launch dates are less predictable. Each needs its own rule.
For Daytona and Space Coast owners I map your calendar around races, bike weeks, cruises and launches, then decide which events your home is best placed to win. We check licences, sea turtle rules and hurricane policies, then build a season-by-season plan that you can follow without constant guesswork.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Daytona Beach.