Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Calabria, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Calabria, Italy, one to one, remotely and in Central European Time (UTC+1). In Calabria, I price July to August as the peak and November to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Calabria
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Calabria: Tropea and the Costa degli Dei beaches; Capo Vaticano; Scilla and the Strait of Messina; Italian domestic summer travel. Guests I price for: Italian families on 7 to 14 night August stays and European couples in June and September. Where I start: A short sharp August peak, early-summer and September shoulders and CIN compliance.
Calabria sells mostly through Booking.com, Airbnb and Vrbo. For hotels and resorts on the Costa degli Dei I work on tour-operator contracts, the timing of opening and closing, August length-of-stay controls and direct rates for returning Italian families. Coming from five-star chain revenue management, I focus on release dates in operator contracts so unsold August rooms return to the hotel in time to sell them.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Calabria.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
Families planning a Tropea holiday often search hotel names on Google Maps to check the distance to the beach and the old town. I connect free booking links, check that direct prices include the same taxes and board terms as the OTAs, and give direct bookers a reason to choose the website, such as a beach umbrella or a free transfer.
First I compare the direct price with Booking.com on the Google panel for August dates, then fix any differences in board terms or taxes.
Easter and the May holidays bring Italian weekenders and some walkers, and I sell short stays at gentle rates while flagging that beaches and boat trips are only starting.
Sea temperatures rise and northern European couples arrive, so I price June above spring with three-night minimums and promote boat trips to Stromboli and the Aeolian Islands in descriptions.
Clifftop lanes above the beach command the strongest rates, but stairs to the sand and noisy summer evenings must be described; I price terrace and view units as a separate tier.
My full Calabria calendar, areas, pricing moves and the mistakes I fix are on the revenue management consultant page for Calabria.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Calabria sells mostly through Booking.com, Airbnb and Vrbo. June: Sea temperatures rise and northern European couples arrive, so I price June above spring with three-night minimums and promote boat trips to Stromboli and the Aeolian Islands in descriptions. For Google Hotel Ads optimization in Calabria, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Calabria: Late July to August, with Ferragosto highest. July to August: Late July through Ferragosto is when I set the year's highest rates and longest minimum stays, and I check that cleaning and linen capacity can cope with Saturday turnovers. June: Sea temperatures rise and northern European couples arrive, so I price June above spring with three-night minimums and promote boat trips to Stromboli and the Aeolian Islands in descriptions.
Italian families on 7 to 14 night August stays and European couples in June and September. Demand is driven by Tropea and the Costa degli Dei beaches and Capo Vaticano. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Calabria.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Calabria the property is in. Tropea old town: Clifftop lanes above the beach command the strongest rates, but stairs to the sand and noisy summer evenings must be described; I price terrace and view units as a separate tier. Capo Vaticano and Ricadi and Pizzo and Scilla get their own treatment.
Price the weeks either side of Ferragosto as the top of the year with seven-night minimums. Next: price June and September for couples, with shorter stays and terraces or sea views in the title. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Calabria traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the CIN code and the municipal tourist tax are set up on every channel, and whether guest registration is handled properly for each arrival.
For Google Hotel Ads optimization in Calabria, this is how I would approach it. For hotels and resorts on the Costa degli Dei I work on tour-operator contracts, the timing of opening and closing, August length-of-stay controls and direct rates for returning Italian families. Coming from five-star chain revenue management, I focus on release dates in operator contracts so unsold August rooms return to the hotel in time to sell them. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Calabria and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: open August early, because Italian families book and settle plans ahead of summer.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Calabria I would start from July to August: Late July through Ferragosto is when I set the year's highest rates and longest minimum stays, and I check that cleaning and linen capacity can cope with Saturday turnovers. To start, open the chat or email me with your property type and size in Calabria.
Yes. Google Hotel Ads Expert in Calabria is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Calabria have been optimized, including in areas such as Tropea old town. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Calabria.
Results depend on the property, the starting point and the season, so I do not promise a number. In Calabria the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price June and September for couples, with shorter stays and terraces or sea views in the title. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Calabria, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Calabria, or read the general page for google hotel ads optimization.
If you also run properties outside Calabria, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Calabria and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
