Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Budva: Budva old town and beaches; Sveti Stefan and Petrovac; Summer nightlife and festivals; Regional travellers from Serbia and the wider Balkans. Guests I price for: Balkan, Russian-speaking and western European families and groups on 5 to 10 night summer stays. Where I start: Sharp summer peak pricing, weekly rates and Montenegrin tourist tax registration.
Budva sells mostly through Booking.com, Airbnb and local agencies. For hotels on the Budva Riviera I work on allotments with regional agencies and tour operators, peak-week pricing, and whether all-inclusive or half board earns more than room-only. I check group contracts carefully so they leave space for direct and OTA guests in August.
The service in general is described on my expedia optimization page; this page covers how I apply it in Budva.