Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Sorrento: Capri, the Faraglioni and the Blue Grotto; Sorrento as an Amalfi Coast and Pompeii base; Ferry links to Naples and Positano; Weddings and luxury hotels. Guests I price for: American, British and Australian couples and families on 3 to 6 night stays. Where I start: Long-season premiums, Capri day-tripper versus overnight positioning and Italian CIN registration and tourist tax.
Sorrento sells mostly through Booking.com, Expedia and Airbnb. For hotels on the peninsula and the island I work on opening and closing dates, wedding block contracts, tour-operator allotments for American and Australian itineraries and the balance with direct bookings. My background in five-star chain hotels helps with the luxury rate structure and upgrade strategy these properties depend on.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Sorrento.