Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in South Bend: Notre Dame Fighting Irish football; University of Notre Dame commencement and campus events; Chicago weekend travel to Lake Michigan beaches; Business travel to the regional healthcare and manufacturing base. Guests I price for: Football fans and alumni on 2 to 3 night game weekends, graduation families, and visiting academics. Where I start: Home-game weekend premiums set well ahead, opponent-based tiers, graduation pricing, and winter floors.
South Bend sells mostly through Airbnb, Vrbo and Booking.com. South Bend hotels sell out on football weekends at rates the rest of the year cannot support, so the work is balancing university group blocks, alumni demand and minimum-stay rules on those dates. I also help build midweek corporate and healthcare business that keeps winter occupancy from collapsing.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in South Bend.