Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in South Bend: Notre Dame Fighting Irish football; University of Notre Dame commencement and campus events; Chicago weekend travel to Lake Michigan beaches; Business travel to the regional healthcare and manufacturing base. Guests I price for: Football fans and alumni on 2 to 3 night game weekends, graduation families, and visiting academics. Where I start: Home-game weekend premiums set well ahead, opponent-based tiers, graduation pricing, and winter floors.
South Bend sells mostly through Airbnb, Vrbo and Booking.com. For South Bend rentals on Airbnb, Vrbo and Booking.com, I set every home game as its own event in PriceLabs or Wheelhouse, with opponent-based tiers and two-night minimums, then use monthly discounts and lower floors for the long stretch from December to March.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in South Bend.