Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in St. George: Zion National Park; Ironman 70.3 and running events; Golf and snowbird season; Las Vegas road trips. Guests I price for: National-park visitors on 2 to 4 night stays, snowbirds on monthly stays. Where I start: Shoulder-season premiums, monthly winter rates, and summer floors.
St. George sells mostly through Airbnb, Vrbo and Booking.com. I set up PriceLabs or Wheelhouse with spring and autumn as peak seasons, Ironman and the Marathon as date premiums, monthly winter pricing and summer floors. Airbnb, Vrbo and Booking.com follow one plan, so national-park visitors see the same rate on every site.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in St. George.