Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in St. George: Zion National Park; Ironman 70.3 and running events; Golf and snowbird season; Las Vegas road trips. Guests I price for: National-park visitors on 2 to 4 night stays, snowbirds on monthly stays. Where I start: Shoulder-season premiums, monthly winter rates, and summer floors.
I set up PriceLabs or Wheelhouse with spring and autumn as peak seasons, Ironman and the Marathon as date premiums, monthly winter pricing and summer floors. Airbnb, Vrbo and Booking.com follow one plan, so national-park visitors see the same rate on every site.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in St. George.