Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in St. George: Zion National Park; Ironman 70.3 and running events; Golf and snowbird season; Las Vegas road trips. Guests I price for: National-park visitors on 2 to 4 night stays, snowbirds on monthly stays. Where I start: Shoulder-season premiums, monthly winter rates, and summer floors.
St. George sells mostly through Airbnb, Vrbo and Booking.com. Hotels near Zion and in St. George balance park visitors, sports events and road-trippers from Las Vegas. My hotel background helps with event-week pricing, group demand from races and tournaments, and a comp set divided between Springdale, St. George and the Interstate 15 corridor.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in St. George.