Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Traverse City: National Cherry Festival; Sleeping Bear Dunes and wine trails; Mackinac Island travel; Boyne and Crystal Mountain ski weekends. Guests I price for: Midwestern families on weekly summer stays, couples on wine weekends. Where I start: Summer weekly pricing with festival premiums, foliage weekends, and off-season floors.
Traverse City sells mostly through Airbnb, Vrbo and Booking.com. Traverse City hotels and resorts compete for summer families, festival visitors and wine-country couples. With my five-star hotel background I help set event-week restrictions, wedding and group blocks, wine-country packages, and a comp set chosen by bay frontage and town location.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Traverse City.