Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Traverse City: National Cherry Festival; Sleeping Bear Dunes and wine trails; Mackinac Island travel; Boyne and Crystal Mountain ski weekends. Guests I price for: Midwestern families on weekly summer stays, couples on wine weekends. Where I start: Summer weekly pricing with festival premiums, foliage weekends, and off-season floors.
Traverse City hotels and resorts compete for summer families, festival visitors and wine-country couples. With my five-star hotel background I help set event-week restrictions, wedding and group blocks, wine-country packages, and a comp set chosen by bay frontage and town location.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Traverse City.