Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Traverse City, one to one, remotely and in Eastern Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Traverse City, United States, one to one, remotely and in Eastern Time (UTC-5). In Traverse City, I price Early July (Cherry Festival) and Mid-July to August as the peak and January to March and November to December as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Traverse City
1-on-1
Directly with Alaa, no account-manager layer
Eastern Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Traverse City: National Cherry Festival; Sleeping Bear Dunes and wine trails; Mackinac Island travel; Boyne and Crystal Mountain ski weekends. Guests I price for: Midwestern families on weekly summer stays, couples on wine weekends. Where I start: Summer weekly pricing with festival premiums, foliage weekends, and off-season floors.
Traverse City sells mostly through Airbnb, Vrbo and Booking.com. Traverse City hotels and resorts compete for summer families, festival visitors and wine-country couples. With my five-star hotel background I help set event-week restrictions, wedding and group blocks, wine-country packages, and a comp set chosen by bay frontage and town location.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Traverse City.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Traverse City and Northern Michigan are summer family markets with a strong autumn. The National Cherry Festival in early July is the top week, and Sleeping Bear Dunes and wine trails keep summer busy. October colour tours bring couples. Local township rules vary, so I check them before listing.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Ski weekends near Crystal Mountain and Boyne carry homes close to the slopes; in town I keep floors modest and welcome monthly stays for remote workers and visiting professionals.
Morel hunting, early wine-trail weekends and graduations bring short trips; I allow two-night weekends and start pricing Cherry Festival and July weeks firmly.
The festival brings the biggest crowds of the year to the bay; I price that week highest, prefer full-week bookings and avoid opening single nights.
Interlochen summer arts programmes, Sleeping Bear Dunes trips and lake holidays keep demand high; I run weekly stays for families and keep weekend prices strong for couples.
Harvest and colour tours on Old Mission and Leelanau draw couples and small groups; I price October weekends above September and keep midweek rates attractive for retirees.
Outside Thanksgiving and holiday weeks I lower floors, allow short stays and focus on reliable longer bookings that cover the quiet weeks before ski season.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Cherry Festival week as the top band with longer stays.
Run July and August on weekly or long-weekend stays.
Price October colour weekends as a premium.
Add ski weekends near Boyne and Crystal Mountain in winter.
Check local township rules before listing.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Traverse City sells mostly through Airbnb, Vrbo and Booking.com. April to June: Morel hunting, early wine-trail weekends and graduations bring short trips; I allow two-night weekends and start pricing Cherry Festival and July weeks firmly. For Google Hotel Ads optimization in Traverse City, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Traverse City: July to August, the Cherry Festival in early July, and October colour tours. Mid-July to August: Interlochen summer arts programmes, Sleeping Bear Dunes trips and lake holidays keep demand high; I run weekly stays for families and keep weekend prices strong for couples. September to October: Harvest and colour tours on Old Mission and Leelanau draw couples and small groups; I price October weekends above September and keep midweek rates attractive for retirees.
Midwestern families on weekly summer stays, couples on wine weekends. Demand is driven by National Cherry Festival and Sleeping Bear Dunes and wine trails. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Traverse City.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Traverse City the property is in. Downtown Traverse City and the Bay: Walkable to Front Street and the beaches, so I price Cherry Festival highest here and sell weekly summer stays to families. Old Mission Peninsula and Leelanau and Glen Arbor get their own treatment.
Price Cherry Festival week as the top band with longer stays. Next: price October colour weekends as a premium. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Traverse City traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. How the home handles Interlochen weeks and Cherry Festival dates, because those summer events are easy to underprice when they are not entered as separate periods.
For Google Hotel Ads optimization in Traverse City, this is how I would approach it. Traverse City hotels and resorts compete for summer families, festival visitors and wine-country couples. With my five-star hotel background I help set event-week restrictions, wedding and group blocks, wine-country packages, and a comp set chosen by bay frontage and town location. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Traverse City and work remotely in Eastern Time (UTC-5). Locally, that shows up in decisions like this: run July and August on weekly or long-weekend stays.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Traverse City I would start from early July (Cherry Festival): The festival brings the biggest crowds of the year to the bay; I price that week highest, prefer full-week bookings and avoid opening single nights. To start, open the chat or email me with your property type and size in Traverse City.
Yes. Google Hotel Ads Expert in Traverse City is delivered remotely and scheduled in Eastern Time (UTC-5), and 100+ properties in and around Traverse City have been optimized, including in areas such as Downtown Traverse City and the Bay. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Traverse City.
Results depend on the property, the starting point and the season, so I do not promise a number. In Traverse City the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price October colour weekends as a premium. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Traverse City, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Traverse City, or read the general page for google hotel ads optimization.
If you also run properties outside Traverse City, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Traverse City and what you need. I reply in Eastern Time, confirm the scope and the price, and start only when you say so.
