Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in The Yorkshire Dales: Malham Cove, Gordale Scar and Aysgarth Falls; the Ribblehead Viaduct and the Settle to Carlisle railway; the Yorkshire Three Peaks challenge of Pen-y-ghent, Whernside and Ingleborough; Grassington and Wensleydale as the setting for All Creatures Great and Small. Guests I price for: Ramblers, cyclists and multi-generation families on week-long cottage lets around Grassington, Hawes, Settle and Skipton. Where I start: Pricing a strongly seasonal cottage market with seven-night summer minimums, then softening to short breaks in shoulder months to keep the calendar moving.
The Yorkshire Dales sells mostly through Airbnb, Booking.com and Vrbo. For Dales inns, small hotels and guesthouses I work on weekend packages, walker and cyclist rates, and event pricing around Grassington and the Great Yorkshire Show, drawing on my five-star chain hotel background to protect peak rates and build steady shoulder demand.
The service in general is described on my expedia optimization page; this page covers how I apply it in The Yorkshire Dales.