Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Lanzarote, one to one, remotely and in Western European Time (UTC+0), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Lanzarote, Spain, one to one, remotely and in Western European Time (UTC+0). In Lanzarote, I price January to March as the peak, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Lanzarote
1-on-1
Directly with Alaa, no account-manager layer
Western European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Lanzarote: Year-round winter-sun demand from the UK, Germany and Ireland; Kitesurfing and windsurfing at Corralejo and Sotavento; Timanfaya and César Manrique sights; Family resort areas in Playa Blanca and Costa Teguise. Guests I price for: Northern European couples and families on 7 to 14 night stays, plus remote workers on monthly stays. Where I start: Winter-sun premiums, school-holiday weeks and Canary Islands holiday rental registration.
Lanzarote sells mostly through Booking.com, Airbnb, Vrbo and tour operators. For hotels and aparthotels on these two islands I work on tour operator allotments and release dates, the winter long-stay mix, all-inclusive and half-board pricing, and summer demand from mainland Spain, using my years running revenue in five-star chain hotels where operator business shaped the whole year.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Lanzarote.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
Many guests choose Lanzarote or Fuerteventura first and then search Google for a hotel in Puerto del Carmen, Playa Blanca or Corralejo. The Business Profile and free booking links decide whether they book direct. I check that the direct price matches the OTAs, including IGIC and board, and that photos show the pool, beach and sheltered terraces.
The first task is a price accuracy check across the winter weeks, followed by a simple direct perk such as an airport transfer or a free sunbed upgrade.
Easter brings a last winter-sun spike, then demand softens, so I add Ironman Lanzarote dates in May and offer shorter stays to Spanish and European couples.
Spanish families and wind sports visitors fill the islands, so I lift prices for school holidays and price Sotavento and Corralejo homes for kite and windsurf guests.
Lanzarote's family and couple resorts sell winter sun and easy beaches, so I price school holidays highest and allow longer stays in January and February.
My full Lanzarote calendar, areas, pricing moves and the mistakes I fix are on the revenue management consultant page for Lanzarote.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Lanzarote sells mostly through Booking.com, Airbnb, Vrbo and tour operators. July to August: Spanish families and wind sports visitors fill the islands, so I lift prices for school holidays and price Sotavento and Corralejo homes for kite and windsurf guests. For Google Hotel Ads optimization in Lanzarote, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Lanzarote: Mid-December to April for winter sun, plus July and August for Spanish families. July to August: Spanish families and wind sports visitors fill the islands, so I lift prices for school holidays and price Sotavento and Corralejo homes for kite and windsurf guests. December: Christmas and New Year sell well to families from Britain, Ireland and Germany, so I open these weeks early and set minimum stays across the holiday period.
Northern European couples and families on 7 to 14 night stays, plus remote workers on monthly stays. Demand is driven by Year-round winter-sun demand from the UK, Germany and Ireland and Kitesurfing and windsurfing at Corralejo and Sotavento. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Lanzarote.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Lanzarote the property is in. Playa Blanca and Puerto del Carmen: Lanzarote's family and couple resorts sell winter sun and easy beaches, so I price school holidays highest and allow longer stays in January and February. Corralejo and Costa Calma and Jandía get their own treatment.
Price Christmas, New Year and UK February half-term as winter peaks. Next: lift July and August for Spanish school holidays. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Lanzarote traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. How long-stay bookings are priced and how far ahead they are accepted, because I often find the best winter weeks locked into cheap monthly stays.
For Google Hotel Ads optimization in Lanzarote, this is how I would approach it. For hotels and aparthotels on these two islands I work on tour operator allotments and release dates, the winter long-stay mix, all-inclusive and half-board pricing, and summer demand from mainland Spain, using my years running revenue in five-star chain hotels where operator business shaped the whole year. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Lanzarote and work remotely in Western European Time (UTC+0). Locally, that shows up in decisions like this: offer monthly rates in January and February for remote workers and long-stay guests.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Lanzarote I would start from January to March: Winter sun is at its strongest, so I protect the half-term weeks, price long stays carefully against short ones and keep monthly offers limited to January and early February. To start, open the chat or email me with your property type and size in Lanzarote.
Yes. Google Hotel Ads Expert in Lanzarote is delivered remotely and scheduled in Western European Time (UTC+0), and 100+ properties in and around Lanzarote have been optimized, including in areas such as Playa Blanca and Puerto del Carmen. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Lanzarote.
Results depend on the property, the starting point and the season, so I do not promise a number. In Lanzarote the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: lift July and August for Spanish school holidays. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Lanzarote, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Lanzarote, or read the general page for google hotel ads optimization.
If you also run properties outside Lanzarote, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Lanzarote and what you need. I reply in Western European Time, confirm the scope and the price, and start only when you say so.
