Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in The Alentejo: Comporta and Melides beaches; Évora's UNESCO centre; Alentejo wine estates; Rural design hotels and villas. Guests I price for: Lisbon weekenders and international couples and families on 3 to 7 night stays. Where I start: Coastal summer premiums, villa weekly rates and Portuguese Alojamento Local registration.
The Alentejo sells mostly through Booking.com, Airbnb and luxury agencies. For rural design hotels, herdades with rooms and small coastal hotels, I work on the split between Lisbon weekend demand and international weeks, on packages built around wine and dining, and on the rate gap between the two inland seasons, using the habits I built running revenue for larger hotels.
The service in general is described on my expedia optimization page; this page covers how I apply it in The Alentejo.