Agoda optimization for hotels is the work I do to make a property rank, convert and price correctly on Agoda. I complete your property and room content in YCS, set promotions, secret deals and rate channels, and manage the signals Agoda ranks on.
What I plan around in Aruba: US and Dutch winter travel; Carnival; Outside the hurricane belt, so a long season; Diving and windsurfing. Guests I price for: US and Dutch families on 5 to 7 night stays. Where I start: Winter premiums, Carnival weeks, and a comparatively shallow low-season discount.
Aruba sells mostly through Airbnb, Vrbo and Booking.com. For small resorts and boutique hotels on both islands I apply what I learned in five-star chains: segmenting American, Dutch and South American guests, fencing package rates from room-only and pricing Carnival and Dutch summer holidays as distinct demand periods.
The service in general is described on my agoda optimization page; this page covers how I apply it in Aruba.