Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Aruba: US and Dutch winter travel; Carnival; Outside the hurricane belt, so a long season; Diving and windsurfing. Guests I price for: US and Dutch families on 5 to 7 night stays. Where I start: Winter premiums, Carnival weeks, and a comparatively shallow low-season discount.
Aruba sells mostly through Airbnb, Vrbo and Booking.com. I set up your Airbnb, Vrbo and Booking.com pricing with separate seasons for each island, weekly discounts that suit Saturday flight arrivals and a dive or windsurf angle where it fits. Rates and minimum stays stay aligned on every channel so no platform undercuts another.
The service in general is described on my other ota optimization page; this page covers how I apply it in Aruba.