Alaa Elhadi is an independent revenue management consultant for hotels, resorts, Airbnb hosts and property managers across Aruba. Cornell certified, 18 years in the field, and every engagement is 1-on-1, remote and in your time zone.
Alaa Elhadi is an independent revenue management consultant who works 1-on-1 with hotels, serviced apartments, Airbnb hosts and property managers in Aruba: pricing strategy, PriceLabs and Wheelhouse setup, hotel revenue consulting and channel optimization. Demand in Aruba peaks Mid-December to early January and January to Carnival and is softest September to mid-December, and every plan he builds starts from that calendar.
Ask in the chat, or book a 1-on-1 strategy session from $125. Last updated .
1 market
Destinations in Aruba with their own page
Cornell certified
Master certificate in Revenue Management, 18 years of experience
Your time zone
Every 1-on-1 session scheduled locally
“Aruba sits outside the main hurricane belt, so its season is long and its low season is shallow. US and Dutch families stay about a week, and Carnival lifts February. The mistake I see most is discounting as deeply as islands that really do empty out in autumn.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
As constituent countries of the Kingdom of the Netherlands, Aruba and Curacao regulate tourism at national level and require vacation-rental operators to register with the relevant tourism authority. Both levy a tourist tax on accommodation and have moved to formalise short-term rentals, so hosts should be registered and remit the applicable levies. Because the islands trade so heavily on being storm-safe, marketing and pricing should lean into that reliability rather than the deep discounting seen elsewhere in hurricane season.
Rates are set in The Aruban florin (AWG) and the Curacao guilder (ANG) are both pegged to the US dollar, and dollars are widely accepted, so pricing is effectively dollar-stable. That removes currency risk from the calendar and lets us focus purely on seasonality and event demand. and priced for net revenue after channel fees. Channels: Airbnb, Vrbo and Booking.com carry most villa and condo demand, with Vrbo particularly strong for family stays..
The moves Alaa makes first when a hotel or host in Aruba books a session, and the errors he corrects most often. Every one is set up inside your own pricing tool, so it keeps working after the call.
Price December to April as the main season.
Price Carnival weeks as premiums.
Keep low-season discounts modest.
Use weekly stays.
Price Eagle Beach and Palm Beach homes separately.
Fully outsource your revenue management in Aruba
Hand the daily pricing and these moves to me and my team, month to month.
Contact me
I open the holiday weeks early with week-long minimums, because North American and Dutch families book these dates months ahead and rarely need a discount.
Carnival builds through January and February, ending before Lent, so I price the Grand Parade weekend highest and keep weekly stays through the run-up.
Spring Break and Easter keep demand strong, so I hold winter rates for those weeks and only soften the gaps between them.
Summer travellers and Dutch school holidays keep the island busy, so I lower rates only slightly and keep stays at five to seven nights.
Demand dips, but less than on hurricane-belt islands, so I use modest offers and price Thanksgiving week as a short peak.
One person does the thinking on your account. Choose the kind of help your property in Aruba needs; everything is remote, 1-on-1 and scheduled in your time zone.
For owners in Aruba, I review your registration and tax setup, compare your property with nearby condos and resorts, and plan the year around Carnival, holiday weeks, Dutch school holidays and the shallow autumn dip. Together we set a target for every month, not only the winter.
For Aruban hosts I set up PriceLabs or Wheelhouse with weekly minimums for winter, a Carnival premium, Dutch holiday dates and moderate autumn offers, keeping Airbnb, Vrbo and Booking.com aligned so repeat guests see a consistent price wherever they look.
With my five-star hotel background, I help Aruban hotels balance North American and Dutch demand, plan Carnival and holiday rate fences, and use the island's long season to keep autumn rates steadier than on islands that lose their guests to hurricane risk.
Each market in Aruba below has its own page with Alaa's notes on seasonality, events and how he would price it. Ask about any town or region not listed.
One-time and 1-on-1 on Zoom, priced by the listings in your account: from $125 to $615.
| Package | Listings | Session | Price |
|---|---|---|---|
| Starter | Up to 2 listings | 45-minute Zoom session | $125 |
| Growth | 3 to 6 listings | 60-minute Zoom session | $250 |
| Portfolio | 7 to 10 listings | 90-minute Zoom session | $370 |
| Scale | 11 to 15 listings | 90-minute Zoom session | $480 |
| Pro | 16 to 21 listings | 120-minute Zoom session | $615 |
| Enterprise | 22 or more listings | 120 to 240-minute Zoom session | From $635 |
One home in Palm Beach
I build its seasons, floors and stay rules against its own comparable listings.
Listings across several areas
For example Eagle Beach plus Noord and Oranjestad: I set each area up separately, with its own comp set, seasons and minimum stays.
More than 21 listings
The large-accounts calculator shows the exact price and session length for your listing count.
Large-accounts pricingTell me what you run in Aruba and what is not working. I reply in your time zone.
Done for you and month to month: I run your Aruba short-term rental pricing every week. From $225 a month, priced by listing count with no cap.
| Listings | Core | Plus | Pro |
|---|---|---|---|
| 1 listing | $225 | $305 | $395 |
| 5 listings | $565 | $765 | $990 |
| 10 listings | $965 | $1,305 | $1,690 |
| 25 listings | $1,415 | $1,910 | $2,475 |
| 50 listings | $1,865 | $2,520 | $3,265 |
Monthly prices. Managed plans start after the one-time PriceLabs strategy package above, so I build your Aruba strategy with you first.
Managed pricing, run for you every day
For hosts in Palm Beach who handle guests and listings themselves and want the pricing done every week.
Pricing plus listing and channel optimization
For listings competing in Eagle Beach: pricing plus listing content, promotions and channel work on every OTA.
Full revenue management with a monthly strategy call
For portfolios across Noord and Oranjestad and beyond, with forecasting, launch pricing for new listings and a monthly call.
Price your exact listing countI work as your outsourced revenue manager in Aruba, priced by property size rather than per room: from $650 a month, after a one-time hotel pricing strategy setup from $750.
| Hotel size | Core | Plus | Pro |
|---|---|---|---|
| BoutiqueUp to 20 rooms | $650 | $900 | $1,150 |
| Small21 to 50 rooms | $950 | $1,300 | $1,650 |
| Midsize51 to 100 rooms | $1,400 | $1,900 | $2,450 |
| Large101 to 200 rooms | $2,000 | $2,700 | $3,500 |
| Large & luxury200+ rooms, luxury or multi-property | Custom quote | ||
Monthly prices, month to month. The one-time setup builds your Aruba strategy before I take over.
A boutique hotel or guesthouse in Palm Beach
Up to 20 rooms: one comp set, daily rates and stay rules, without hiring a full-time revenue manager.
A city or resort hotel in Eagle Beach
21 to 100 rooms: rate plans by room type, segment mix and event pricing, reported monthly.
Larger, luxury or multi-property in Aruba
For example a group with hotels in Eagle Beach plus Noord and Oranjestad: quoted on size and complexity.
Ask for a custom quoteMost revenue problems are strategy problems. They get solved faster by one experienced person who looks at your numbers than by a process.
Master certificate in Revenue Management from Cornell University, and 18 years of hands-on pricing work.
A decade running revenue for international five-star properties before moving into short-term rentals.
Client reviews on Fiverr, from single-listing hosts to large portfolios.
No hand-off to a junior account manager. The person who reviews your property in Aruba is the one who sets the strategy.
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Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Less than most of the Caribbean. Alaa keeps discounts modest.
Usually about a week.
Yes. Aruba has close links with the Netherlands, and Dutch families travel during their own school holidays, which include summer and autumn breaks. I add these to the calendar so I price those weeks for the extra demand rather than treating them as ordinary low or shoulder dates.
Many Aruba guests return every year, so loyalty matters. I prefer small perks or early booking for returning guests over large discounts, and I review last year's rates first so repeat bookings stay in line with the current market rather than locking in old prices.
Yes. Alaa works 1-on-1 with hotels, resorts, serviced apartments, Airbnb hosts and property management companies throughout Aruba, remotely, with no minimum or maximum portfolio size. He has dedicated market pages for 1 destination in Aruba, and the same approach works for any town or region not listed. Prices are billed in USD and the strategy is built for The Aruban florin (AWG) and the Curacao guilder (ANG) are both pegged to the US dollar, and dollars are widely accepted, so pricing is effectively dollar-stable. That removes currency risk from the calendar and lets us focus purely on seasonality and event demand. revenue.
Start a chat or book a session online. One-time PriceLabs strategy sessions are priced by your exact listing count from $125; managed plans start at $225 a month; hotel consulting is quoted per property; Revenuenaire Dynamic Pricing software is from $17.99 per listing per month. There is no minimum or maximum portfolio size.
Tell Alaa what you run in Aruba and what is not working. You get a straight answer in the chat, in your time zone, and a clear next step: a 1-on-1 session, a consulting proposal or managed pricing.
Instant answers from the assistant, a revenue manager follows up in the same chat.
