An independent look at your hotel's revenue, and a plan you can run.I audit how your Aruba hotel prices, restricts, distributes and forecasts its rooms, then give you a ranked roadmap, a 12-month pricing calendar and training for your team. Fixed scope, fixed price, remote in Atlantic Standard Time (UTC-4), usually four to eight weeks.
Alaa Elhadi, an independent revenue management consultant, provides hotel revenue management consulting for hotels, resorts and serviced apartments in Aruba, Aruba, one to one, remotely and in Atlantic Standard Time (UTC-4). In Aruba, I price December to mid-January as the peak and September to November as the quiet time, and I build the work around that calendar. Hotel revenue management consulting is a fixed-scope, fixed-price engagement quoted after a free discovery call, based on room count, room types, channels and scope. An audit with a strategy roadmap is a single project fee, usually delivered in four to eight weeks.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Aruba
1-on-1
Directly with Alaa, no account-manager layer
Atlantic Standard Time
Sessions scheduled in your local time
Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Aruba. Aruba and Curaçao sit outside the main hurricane belt, which gives them a long season and a shallow low season. US and Dutch families stay about a week, and Carnival adds February demand. Because weather is reliable, many guests plan trips late in the year, so the booking window can be shorter than on other Caribbean islands.
For an Aruba or Curaçao home I check licensing, the real distance to the beaches and which island's season the property follows. Then we set a plan with Carnival bands, a seven night holiday rule and a shallow autumn floor, so you are not giving away rate in a market that rarely needs it.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Aruba.
A review of the last 12 to 24 months: pricing decisions, rate architecture, restrictions, channel mix and cost, comp-set position, pace and the systems behind them, with every gap ranked by value.
Base rates and floors per room type, BAR levels tied to occupancy and pace, seasonal and event calendars and restrictions, written as a 12-month calendar your team can run.
Which channels to sell on, at what rate and with which promotions, so the mix protects margin: OTAs, corporate, wholesale, metasearch and direct.
A demand forecast, an annual budget, weekly pace reports and a workshop for your team, plus honest advice on revenue systems before you sign for one.
“Aruba and Curaçao sit outside the main hurricane belt, which gives them a long season and a shallow low season. US and Dutch families stay about a week, and Carnival adds February demand. Because weather is reliable, many guests plan trips late in the year, so the booking window can be shorter than on other Caribbean islands.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Holiday weeks sell first to returning American families, so I open them early at full rate and set a seven night minimum that spans Christmas and New Year.
Carnival parades in both islands and US school breaks keep this strong. I price the Grand Parade weekends as their own band and hold weekly rates elsewhere.
Dutch summer holidays favour Curaçao in July and August, while Aruba stays steady with Americans. I adjust each island separately instead of applying one summer discount to both.
This is the softest stretch but still busier than most of the Caribbean, so I trim rates gently, allow shorter stays and keep the floor well above break-even.
Price December to April as the main season.
Price Carnival weeks.
Keep low-season discounts shallow.
Price Aruba and Curaçao separately.
Use weekly stays.
Performance has flattened
RevPAR is stuck while the market around you moves on.
Opening, renovating or rebranding
A new positioning needs a pricing and distribution strategy built from scratch.
An owner wants a second opinion
You need the operator's numbers checked by someone outside the hotel.
You have a team but want a better plan
Someone prices today and wants an audit, a calendar and training.
Thirty minutes on your property, your market and where you think revenue leaks. I scope the work and confirm the price before starting.
With read-only access to your PMS, channel manager and extranets I analyse the data, shop your comp set and talk to whoever sets rates today.
A written report and a working session: the gaps ranked by value, the strategy to close them and a 12-month calendar.
Step 4
I can set the strategy up in your systems, train your team and check in monthly, or run it for you as outsourced management.
Every engagement is fixed-scope and fixed-price. After a free discovery call you get the scope and the price in writing before any work starts. Training days and monthly check-ins are quoted separately.
| Option | What you get | Price |
|---|---|---|
| Audit and roadmap | Audit, ranked gap report, strategy and 12-month calendar | Fixed fee, quoted |
| Implementation support | Setup in your systems and team training | Quoted |
| Monthly check-ins | Optional review sessions after delivery | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
For hotel revenue management consulting, that is where my audit begins, because a finding here changes every recommendation after it. How far the home really is from Eagle Beach, Palm Beach or Mambo Beach by car, since guests pay for walkability and the listing title often overstates it.
Busiest in Aruba: December to April, with Carnival in February. December to mid-January: Holiday weeks sell first to returning American families, so I open them early at full rate and set a seven night minimum that spans Christmas and New Year. Mid-January to April: Carnival parades in both islands and US school breaks keep this strong. I price the Grand Parade weekends as their own band and hold weekly rates elsewhere. For hotel revenue management consulting, my audit tests whether your current rates and restrictions capture these windows, and the 12-month calendar I hand over sets them in advance.
Winter premiums, Carnival weeks, and a comparatively shallow low-season discount. For hotel revenue management consulting, I check every recommendation against the Aruba calendar before I make it. September to November: This is the softest stretch but still busier than most of the Caribbean, so I trim rates gently, allow shorter stays and keep the floor well above break-even.
US and Dutch families stay about a week, and Carnival adds February demand. Because weather is reliable, many guests plan trips late in the year, so the booking window can be shorter than on other Caribbean islands. That is the view I bring to hotel revenue management consulting in Aruba.
Results depend on the property, the starting point and the season, so I do not promise a number. In Aruba the first gains from hotel revenue management consulting usually come from the change with the clearest local signal: price Carnival weeks. I review progress against your own occupancy, ADR and RevPAR, not a market average.
Aruba sells mostly through Airbnb, Vrbo and Booking.com. September to November: This is the softest stretch but still busier than most of the Caribbean, so I trim rates gently, allow shorter stays and keep the floor well above break-even. For hotel revenue management consulting in Aruba, my distribution review covers each channel's cost, contribution and rate position, then recommends a mix.
For hotel revenue management consulting, i begin with 12 to 24 months of your own data, so the first findings are about your property in Aruba, not the city. Keep low-season discounts shallow. Next: use weekly stays.
Westpunt, Curaçao: Remote and loved by divers for its reefs; I build weekly packages and price against dive resorts, accepting slower pickup in exchange for longer stays. Noord and Palm Beach, Aruba and Pietermaai and Punda, Willemstad get their own treatment. For hotel revenue management consulting, i review your comp set and rate position for your own part of Aruba, not the market average.
For hotel revenue management consulting, consulting gives you an independent view and a plan your own team can run, without handing the daily decisions to anyone. I have optimized 100+ properties in and around Aruba and work remotely in Atlantic Standard Time (UTC-4). Locally, that shows up in decisions like this: keep low-season discounts shallow.
Hotel revenue management consulting is a fixed-scope, fixed-price engagement quoted after a free discovery call, based on room count, room types, channels and scope. An audit with a strategy roadmap is a single project fee, usually delivered in four to eight weeks. The scope of hotel revenue management consulting is the same in every market, but the plan is not: in Aruba I would start from mid-January to April: Carnival parades in both islands and US school breaks keep this strong. I price the Grand Parade weekends as their own band and hold weekly rates elsewhere. To start, open the chat or email me with your property type and size in Aruba.
Yes. Hotel Revenue Management Consultant in Aruba is delivered remotely and scheduled in Atlantic Standard Time (UTC-4), and 100+ properties in and around Aruba have been optimized, including in areas such as Westpunt, Curaçao. The engagement is remote and fixed-scope, with calls in your time zone and a written report your team can run. Start in the chat or by email and tell me what you run in Aruba.
The other services I offer in Aruba, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Aruba, or read the general page for hotel revenue management consulting.
If you also run properties outside Aruba, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Aruba and what you need. I reply in Atlantic Standard Time, confirm the scope and the price, and start only when you say so.
