Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Bilbao: Semana Grande festivals; San Sebastián Film Festival; Pintxos and gastronomy tourism; Guggenheim and surf season. Guests I price for: European and North American couples on 2 to 4 night stays. Where I start: Festival premiums, summer rates, and Basque tourist-flat compliance.
Bilbao sells mostly through Airbnb and Booking.com. For hotels in Bilbao and San Sebastian, my five-star background helps with event-week pricing, managing corporate demand in Bilbao against leisure demand on the coast, and choosing comp sets by district so a Gros boutique is not benchmarked against a business hotel near the airport.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Bilbao.