Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Crete: Chania, Rethymno and Heraklion coastal season; UK, German and Nordic package and villa travel; Elafonisi and Balos beach tourism; Wedding and villa retreats. Guests I price for: European families and couples on 7 to 14 night villa stays. Where I start: Weekly villa pricing with fixed turnover, shoulder-season length-of-stay discounts, and AMA registration compliance.
Crete sells mostly through Airbnb, Booking.com and Vrbo. In PriceLabs or Wheelhouse I set weekly stays with fixed changeover days for summer, school holiday premiums for the UK and Nordic markets and shorter stays in spring and autumn. Airbnb, Booking.com and Vrbo all follow the same logic, so the villa fills without leaving gaps.
The service in general is described on my other ota optimization page; this page covers how I apply it in Crete.