Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Crete: Chania, Rethymno and Heraklion coastal season; UK, German and Nordic package and villa travel; Elafonisi and Balos beach tourism; Wedding and villa retreats. Guests I price for: European families and couples on 7 to 14 night villa stays. Where I start: Weekly villa pricing with fixed turnover, shoulder-season length-of-stay discounts, and AMA registration compliance.
Crete sells mostly through Airbnb, Booking.com and Vrbo. From my years in five-star hotels I help Cretan hotels manage tour operator allotments, direct bookings and wedding groups. That includes release dates, seasonal pricing and planning for the long shoulder seasons, where many hotels give away too much rate too early.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Crete.