Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Ann Arbor: Wolverines home football Saturdays at the Big House; University of Michigan graduation and parents' weekends; The Ann Arbor Art Fair in July; Medical and research visitors to Michigan Medicine. Guests I price for: Visiting families and alumni on 1 to 2 night football-weekend stays near Central Campus and downtown, plus longer parent and medical stays in Kerrytown and Burns Park. Where I start: Game-day single-night surges tied to the seven home football dates, graduation and Art Fair peaks, and 30-plus-night furnished demand from the medical centre.
Ann Arbor sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for medical and academic stays. For hosts I set up your pricing tool with each home game priced individually, commencement and the Art Fair as events, and monthly discounts for Michigan Medicine visitors and staff. Minimum stays match how football and family visitors actually book.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Ann Arbor.