An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Estes Park: Rocky Mountain National Park's timed-entry season; The autumn elk rut and Elk Fest; The historic Stanley Hotel; Trail Ridge Road summer alpine driving. Guests I price for: National-park families and couples on 2 to 4 night summer stays near downtown Estes and the Fall River corridor, with an autumn elk-viewing surge. Where I start: A park-driven summer-to-early-autumn peak, weekend and holiday minimums, and winter monthly rates once the alpine roads and high trails close.
I set up PriceLabs or Wheelhouse for Estes Park with timed-entry season as the main curve, custom events for the Highland Festival, Elk Fest and Rooftop Rodeo, weekend and holiday minimums, and monthly winter settings once Trail Ridge Road closes for the year.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Estes Park.