Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Florence. Florence and Tuscany are two strategies. In the historic centre, new short-term rentals are restricted, so existing registered flats are scarce and valuable. In Chianti and Val d'Orcia, villas sell weekly stays to families and wedding groups. Pitti Uomo adds January and June peaks in the city.
For a Florence or Tuscany owner I start with the CIN and the city's limits on new rentals, then decide whether the home is a centre flat, a villa or a farmhouse with rooms. I build a full-year plan with Pitti premiums, wedding and harvest seasons and realistic winter floors, so each month has a target you can track.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Florence.