Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Florence: Pitti Uomo; Spring and autumn cultural tourism; Tuscan villa and wedding season; Chianti wine harvest. Guests I price for: North American and European couples on 3 to 5 night city stays, families and wedding groups on weekly villa stays. Where I start: City-centre pricing within Florence's new-registration limits, villa weekly pricing in Chianti and Val d'Orcia, and shoulder-season floors.
Florence sells mostly through Airbnb, Booking.com and Vrbo. In PriceLabs or Wheelhouse I load the Pitti fairs, Easter, San Giovanni, the Palio dates and the harvest, then set Saturday-to-Saturday weeks for villas and shorter stays for city flats. Airbnb, Booking.com and Vrbo follow the same rules, so a villa week is never broken by a stray two-night booking.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Florence.