An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Julian: Julian's autumn apple harvest and pie season; The historic gold-rush Main Street; Occasional winter snow days; Volcan Mountain hiking and dark-sky stargazing. Guests I price for: San Diego and Los Angeles couples and families on 1 to 2 night weekend escapes to Julian's Main Street and surrounding cabins, peaking sharply in apple season. Where I start: A concentrated autumn apple-season peak and snow-day spikes, weekend minimums, and orphan-gap rules to fill a short-stay, drive-in mountain market.
In PriceLabs or Wheelhouse I build an autumn season with Saturday premiums, a weather playbook you can trigger when snow is forecast, and gap rules tuned for one and two night stays. Airbnb, Vrbo and Booking.com then all follow the same logic.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Julian.