Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Julian: Julian's autumn apple harvest and pie season; The historic gold-rush Main Street; Occasional winter snow days; Volcan Mountain hiking and dark-sky stargazing. Guests I price for: San Diego and Los Angeles couples and families on 1 to 2 night weekend escapes to Julian's Main Street and surrounding cabins, peaking sharply in apple season. Where I start: A concentrated autumn apple-season peak and snow-day spikes, weekend minimums, and orphan-gap rules to fill a short-stay, drive-in mountain market.
Julian sells mostly through Airbnb, Vrbo and Booking.com. For the historic inns and small lodges around Julian, I set up weekend rate fences, two-night packages for harvest season, and a simple way to lift rates on snow days without upsetting guests already booked. The comp set should be other backcountry inns, not San Diego hotels.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Julian.