Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Graz: the styriarte classical festival and the avant-garde Steirischer Herbst; the UNESCO old town, the Schlossberg clock tower and the Murinsel; the Kunsthaus 'Friendly Alien' and Eggenberg Palace; Styrian wine country and the Advent Christmas markets. Guests I price for: Austrian and neighbouring-country city-breakers and conference guests staying in the Innere Stadt and around the university. Where I start: Building festival and Advent-market premiums onto a compact city market, and staying compliant with Styrian registration and the local tourist-tax obligations.
Graz sells mostly through Airbnb, Booking.com and Vrbo. For Graz hotels and serviced apartments I draw on my years in five-star chains to balance corporate and congress business against weekend leisure, build fences around festival dates, and choose comps by location in the old town rather than by star rating alone.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Graz.