Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Sicily, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Sicily, Italy, one to one, remotely and in Central European Time (UTC+1). In Sicily, I price July to August as the peak and January to March and November to December as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Sicily
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Sicily: Taormina and the Ionian coast; Palermo street-food and cultural tourism; Etna and Aeolian Islands; Film-driven demand after The White Lotus. Guests I price for: European and North American couples and families on 5 to 10 night stays. Where I start: Coastal weekly pricing, city rates in Palermo and Catania, and CIN-compliant listings.
Sicily sells mostly through Airbnb, Booking.com and Vrbo. Sicilian boutique hotels mix international couples, weddings and touring groups. With my five-star hotel background I work on room-type pricing for sea-view and terrace rooms, wedding and group contracts, and how to extend the season into spring and autumn, when Sicily is often at its most pleasant for touring guests.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Sicily.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Sicily has become much more international since The White Lotus, especially around Taormina. The island has two strategies: coastal homes that sell 5 to 10-night stays, and Palermo and Catania city flats that sell food, culture and Etna day trips. Easter processions and summer are the peaks.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
I price Catania flats for the Sant'Agata festival in early February and keep Palermo at steady city-break floors, while coastal homes stay closed or at low weekly rates.
Easter processions in Trapani and across the island, plus the classical drama season at the Greek theatre in Syracuse, lift spring, so I open these weeks early.
I hold weekly pricing on coastal homes, price the Santa Rosalia Festino in Palermo in mid-July as a city premium, and protect Ferragosto at the top.
Warm seas, harvest on Etna and lower crowds make this one of the best months, so I keep rates close to July and only ease weekdays later in October.
The coast goes quiet, so I keep city flats open for food and culture travellers and price the Christmas and New Year period in Palermo and Catania separately.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Taormina and coastal homes on weekly summer stays.
Build Palermo and Catania city pricing around weekends and events.
Add Easter processions as a spring premium.
Price Aeolian Islands homes around ferry schedules.
Display the CIN code on all listings.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Sicily sells mostly through Airbnb, Booking.com and Vrbo. July to August: I hold weekly pricing on coastal homes, price the Santa Rosalia Festino in Palermo in mid-July as a city premium, and protect Ferragosto at the top. For Google Hotel Ads optimization in Sicily, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Sicily: May to October, with July to August the highest and Easter processions. July to August: I hold weekly pricing on coastal homes, price the Santa Rosalia Festino in Palermo in mid-July as a city premium, and protect Ferragosto at the top. September to October: Warm seas, harvest on Etna and lower crowds make this one of the best months, so I keep rates close to July and only ease weekdays later in October.
European and North American couples and families on 5 to 10 night stays. Demand is driven by Taormina and the Ionian coast and Palermo street-food and cultural tourism. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Sicily.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Sicily the property is in. Ortigia (Syracuse): An island old town with the Greek theatre season nearby; I price spring and early summer firmly and keep shoulder months strong, since Ortigia stays lively well beyond August. Taormina and Giardini Naxos and Palermo Kalsa and the old centre get their own treatment.
Price Taormina and coastal homes on weekly summer stays. Next: add Easter processions as a spring premium. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Sicily traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the CIN appears on every channel and the regional tourist tax is explained, because Sicilian towns set their own tax and guests compare totals across homes before booking.
For Google Hotel Ads optimization in Sicily, this is how I would approach it. Sicilian boutique hotels mix international couples, weddings and touring groups. With my five-star hotel background I work on room-type pricing for sea-view and terrace rooms, wedding and group contracts, and how to extend the season into spring and autumn, when Sicily is often at its most pleasant for touring guests. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Sicily and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: build Palermo and Catania city pricing around weekends and events.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Sicily I would start from April to June: Easter processions in Trapani and across the island, plus the classical drama season at the Greek theatre in Syracuse, lift spring, so I open these weeks early. To start, open the chat or email me with your property type and size in Sicily.
Yes. Google Hotel Ads Expert in Sicily is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Sicily have been optimized, including in areas such as Ortigia (Syracuse). I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Sicily.
Results depend on the property, the starting point and the season, so I do not promise a number. In Sicily the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: add Easter processions as a spring premium. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Sicily, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Sicily, or read the general page for google hotel ads optimization.
If you also run properties outside Sicily, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Sicily and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
