Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Lake Arrowhead: Lake Arrowhead summer boating; Winter snow play and SkyPark at Santa's Village; Lake Gregory in Crestline; The Lake Arrowhead Oktoberfest. Guests I price for: Los Angeles and Orange County families on 2 to 3 night weekend stays near the lake and Blue Jay, chasing snow in winter and the water in summer. Where I start: Summer-lake and winter-snow twin peaks for a close Los Angeles drive market, holiday and powder-day premiums, and weekend minimums with midweek shoulder discounts.
Lake Arrowhead sells mostly through Airbnb, Vrbo and Booking.com. In PriceLabs or Wheelhouse I set a summer season tied to lake access, a snow playbook you can switch on when a storm is forecast, and Oktoberfest and holiday events. Airbnb, Vrbo and Booking.com then carry the same permit limits, minimum stays and midweek discounts.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Lake Arrowhead.