Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Lake Arrowhead: Lake Arrowhead summer boating; Winter snow play and SkyPark at Santa's Village; Lake Gregory in Crestline; The Lake Arrowhead Oktoberfest. Guests I price for: Los Angeles and Orange County families on 2 to 3 night weekend stays near the lake and Blue Jay, chasing snow in winter and the water in summer. Where I start: Summer-lake and winter-snow twin peaks for a close Los Angeles drive market, holiday and powder-day premiums, and weekend minimums with midweek shoulder discounts.
Lake Arrowhead sells mostly through Airbnb, Vrbo and Booking.com. Mountain lodges and small inns here compete with hundreds of cabins. I work on weekend packages for couples, snow-day rate rules that do not upset guests already booked, and holiday length-of-stay controls, with a comp set that includes Big Bear inns because Los Angeles guests compare the two mountains.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Lake Arrowhead.