An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Bodrum: Turkish and Gulf summer travel; Yalıkavak marina and beach clubs; Yacht charter season; Domestic holiday calendar. Guests I price for: Turkish, Gulf and European couples and families on 5 to 10 night villa stays. Where I start: Luxury villa weekly pricing, Bayram premiums, and a short-season strategy.
In PriceLabs or Wheelhouse I set up Bodrum villas with each Bayram as a block, weekly rules in high summer and shorter stays in the shoulders. Airbnb, Booking.com and Expedia then share one calendar and price in the currency guests expect.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Bodrum.