Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Louisville: Kentucky Derby; Bourbon Trail distillery tourism; Thunder Over Louisville and Forecastle; Louisville Cardinals and conventions. Guests I price for: Derby groups on 3 to 5 night stays, bourbon tourists on weekends. Where I start: Derby-week premiums set a year ahead with minimum stays, bourbon-weekend rates, and winter floors.
Louisville sells mostly through Airbnb, Vrbo and Booking.com. In PriceLabs or Wheelhouse I set Oaks and Derby as one protected block, then load Thunder, Bourbon and Beyond, Louder Than Life, the Kentucky Bourbon Festival and the art show as separate events. Airbnb, Vrbo and Booking.com then show the same minimum stays, deposits and house rules for every one of them.
The service in general is described on my other ota optimization page; this page covers how I apply it in Louisville.