Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Louisville: Kentucky Derby; Bourbon Trail distillery tourism; Thunder Over Louisville and Forecastle; Louisville Cardinals and conventions. Guests I price for: Derby groups on 3 to 5 night stays, bourbon tourists on weekends. Where I start: Derby-week premiums set a year ahead with minimum stays, bourbon-weekend rates, and winter floors.
Louisville sells mostly through Airbnb, Vrbo and Booking.com. For Louisville hotels I work on Derby-week length-of-stay restrictions and deposit terms, festival group blocks, Kentucky Exposition Center and convention demand, and distillery packages for weekend leisure. My comp sets are built by area, because downtown, airport, Expo Center and suburban hotels serve very different guests on the same night.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Louisville.