Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Louisville. Louisville has one of the most valuable single weekends in American hospitality: the Kentucky Derby. Homes can earn a large share of their year over Derby week, and guests book well ahead. The Bourbon Trail adds steady weekend demand from spring to autumn. I price Derby first, then build a solid bourbon-season base.
For Louisville owners I start with permit status and how the home suits Derby groups, then build the other fifty-one weeks: Thunder, bourbon weekends, the September festival run, conventions and the slow winter. The aim is to capture Derby value without leaving the rest of the calendar priced from habit.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Louisville.