Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Louisville: Kentucky Derby; Bourbon Trail distillery tourism; Thunder Over Louisville and Forecastle; Louisville Cardinals and conventions. Guests I price for: Derby groups on 3 to 5 night stays, bourbon tourists on weekends. Where I start: Derby-week premiums set a year ahead with minimum stays, bourbon-weekend rates, and winter floors.
Louisville sells mostly through Airbnb, Vrbo and Booking.com. In PriceLabs or Wheelhouse I set Oaks and Derby as one protected block, then load Thunder, Bourbon and Beyond, Louder Than Life, the Kentucky Bourbon Festival and the art show as separate events. Airbnb, Vrbo and Booking.com then show the same minimum stays, deposits and house rules for every one of them.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Louisville.