An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Louisville: Kentucky Derby; Bourbon Trail distillery tourism; Thunder Over Louisville and Forecastle; Louisville Cardinals and conventions. Guests I price for: Derby groups on 3 to 5 night stays, bourbon tourists on weekends. Where I start: Derby-week premiums set a year ahead with minimum stays, bourbon-weekend rates, and winter floors.
In PriceLabs or Wheelhouse I set Oaks and Derby as one protected block, then load Thunder, Bourbon and Beyond, Louder Than Life, the Kentucky Bourbon Festival and the art show as separate events. Airbnb, Vrbo and Booking.com then show the same minimum stays, deposits and house rules for every one of them.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Louisville.