Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Maui: Winter escape travel from the mainland and Canada; Humpback whale season; Road to Hana and Haleakala; Wedding and honeymoon travel. Guests I price for: Couples and families on 5 to 10 night condo and villa stays. Where I start: Weekly discount ladders, holiday premiums, and compliance with Maui County's short-term rental zoning.
Maui sells mostly through Airbnb, Vrbo, Booking.com and Expedia. For Maui hosts I set up PriceLabs or Wheelhouse with weekly discount ladders, holiday and whale-season bands, fixed changeover days over Christmas, and a monthly profile ready for units that must shift away from short stays, all calibrated against comparable units in the same resort.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Maui.